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Branding Tip for Doctors: #2

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Branding tip for doctors, #2: Choose a name that stays with people.

Branding Tip for Doctors: #2

THE TIP: "Branding tip for doctors, #2: Choose a name that stays with people."

 

 

It may seem intuitive that you should want people to remember you, but there’s an additional reason, when building in the digital space.

There’s simply a lot of noise.

And in a room full of noise, you want your voice to stand out.

 

 

In a room full of noise, you want your voice to stand out.

 

 

Many times, it starts right at that magical moment your potential followers, clients, or patients lay eyes on you; & it’s often your name they see 1st.

Now, when I consult with individual professionals (namely physicians) who want to build an online personal brand, this isn’t always a possibility. Many of them want to expand in their career and build intellectual property, online, that’s built around their name, degree included.

 

At the Harvard Writer’s Conference, where I truly enjoyed dispensing advice for 3 straight years (as guest faculty.. who me??), pros of the trade regularly lectured about doctors building with their full name and degree; DanaCorrielMD, as would be the case with me).

For me, that’s great advice for academicians, or anyone that is looking to build a more conservative presence.

Or simply to stake claim to online property that’s unquestionably yours. And then build from there.

 

 

stake claim to online property that’s unquestionably yours.

 

 

For anyone who’s looking to be a bit more.. edgy.. or to connect with the public in a special way, consider branding factors that will have them coming back for more. There’s nothing wrong with doing things a little bit differently.

 

 

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Branding tip for doctors, #2: Choose a name that stays with people.

Newsletter

Stay up to date with my latest news, digital advice, cool intros to people I meet, and more.

it’s your brand, baby.

Branding 101

“Be so good they can’t ignore you.” – Steve Martin

Dr. Corriel is a digital designer, healthcare social media strategist, and entrepreneur, who can be found building content for physicians on doctorsonsocialmedia.com.