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Branding Tip for Doctors: #3

Branding tip for doctors, #3: Check whether your name is available: handle & website. Check out my other branding tips for doctors.

Branding Tip for Doctors: #3

THE TIP: "Branding tip for doctors, #3: Check whether your name is available: handle & website."

Due diligence, done in advance of online presence debut, is key.

Why?

 

Because the online space, like real life space (on land), can be claimed by others.

 

 

Take, for example, a name that’s commonly shared, like John Smith. Now say that’s your name, and you want to use it for your online personal brand.

Chances are, the website url for Johnsmith.com is taken.

It is, by the way. I just checked.

In fact, even if you inserted a degree into that brand – advice for professionals often dictates it be done like this, as in Johnsmithmd.com – the likelihood that it’s taken is still high.

And it is. I checked once again.

Same goes for your social handles. Because ideally, everything has to match.

If you’re Drcorriel.com, for example, then you’d ideally want to also stake claim to the handle @drcorriel.

This way, you can, once again, be easily found.

Remember: make it easy for your followers to find you.

 

 

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Branding tip for doctors, #3: Check whether your name is available: handle & website.

Newsletter

Stay up to date with my latest news, digital advice, cool intros to people I meet, and more.

it’s your brand, baby.

Branding 101

“Be so good they can’t ignore you.” – Steve Martin

Dana

Dr. Corriel is a digital designer, healthcare social media strategist, and entrepreneur, who can be found building content for physicians on doctorsonsocialmedia.com.

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