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Branding Tip for Doctors: #5

Branding Tip for Doctors: #5: Your logo is not your brand. Check out the other tips in this series, helping doctors with the branding concepts

Branding Tip for Doctors: #5

THE TIP: "Branding Tip for Doctors: #5: Your logo is not your brand."

A logo, or the image that represents your brand, is not the same as the brand itself; though it’s certainly an essential component within the brand.

 

 

Your brand is essentially the essence of what you’re building. It’s what you represent.

 

 

Jeff Bezos described it beautifully (and I use this quite a lot in lectures), when he says, “Your brand is what people say about you when you’re not in the room.”

Bottom line: you want to leave a long-lasting impression, and you want people to come back.

Think of your brand as your representation; it’s the essence of you.

Long-lasting brands often evoke an emotion in people that makes them come back and want more.

So while a logo can help leave a recognizable mark behind, to represent the magic your brand creates, it’s not the same thing as your overall brand.

 

 

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Branding Tip for Doctors: #5: Your logo is not your brand.

Newsletter

Stay up to date with my latest news, digital advice, cool intros to people I meet, and more.

it’s your brand, baby.

Branding 101

“Be so good they can’t ignore you.” – Steve Martin

Dana

Dr. Corriel is a digital designer, healthcare social media strategist, and entrepreneur, who can be found building content for physicians on doctorsonsocialmedia.com.

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