Thinking through your online brand means you’ll need to, at some point along your journey, implement growth strategy.
So that you’re not working your butt off creating content that takes lots of time and effort, with no return.
It’s not always a straightforward task because everyone’s at a different stage of growth, and because everyone wants something different from building online.
For example, some professionals build an online brand because they want more widespread recognition for their expertise.
Others do it to build an alternative monetization channel, to diversify their income.
Keep in mind that your strategy may continually change, as you build and grow. A lot.
So you’ve got to remain flexible, and allow yourself the option of remaining malleable as you navigate these waters.
It helps, of course, if someone who’s done it before – having experienced both mistakes and successes – is right there alongside you for the ride. They can give you the feedback and guidance you need to help stay on course.
So think through your strategy.
And if you’re not ready for it quite yet, then explore and experiment.
And when you’re ready to commit to strategic growth, you’ll know.