Secure the same social media handles on all platforms. Seriously.
I don’t honestly care what term you use to describe it, as long as you think ‘same same same’.
When you choose the ‘same’, you’re making things easy for people who enjoy your content online.
When they stumble upon you – which, let’s face it, will realistically be one of the ways you build traffic to your brand – they won’t want to work too hard to find you. Even if you’re convinced that they should, you must think like a marketer, and assume the worst; and that’s that they won’t.
Most folks these days just don’t have time. Or attention span. And they want easy. And quick.
So make finding you easy and keep it all the same.
My own brand serves as a good example, even if I don’t always love it (there’s been many a-times when I’ve regretted the brand that I chose; like the time I wanted to kick out the “Dr.”, or the time I wanted to squeeze in that first name, or that time when I wanted to nae myself something new and completely different altogether). But alas, I’ve followed my own advice, and from day 1:
I created a website I named drcorriel.com after purchasing the url, and claimed the social media handles “@drcorriel” to match.
- I’m @drcorriel on Facebook
- I’m @drcorriel on Twitter
- I’m @drcorriel on Instagram
- I’m @drcorriel on LinkedIn
- I’m @drcorriel on Pinterest
- I’m @drcorriel on Youtube
- I’m NOT @drcorriel on tiktok, but don’t worry, I don’t really use that platform anyway (someone may have sabotaged that account as I only opened it later into having built my brand. You see? Someone else can stake claim to what could have been yours!)
Now, where you brand is concerned, & across the board, anyone who follows your “stuff” will easily find you; & hopefully, without giving things a second thought.
Along the way, I’ve felt the urge to change that name. Many times, in fact.
But I haven’t.
Simply because it would involve what’s called a “re-brand”, which is a super hard thing to take on when a brand’s already got traction, and has caught on.
So think through tips like this in advance, to save yourself a headache in the long run.