The Multi-Pronged Approach to Skinning the Healthcare Cat

I recently wrote about the healthcare “game” and the sad fact that physicians have been reduced to being avatars on the playing board within.

Physicians aren’t the only ones who are beginning to show serious signs of burnout & suffering; patients will ultimately be feeling this, too. And I know that some would argue they’re already there.

Either way, we’re spiraling into a crisis, head-first.

You can read my website’s entire analogy-laden article here. Or, you can read the article in my media company’s ARTICLES section, and read what others – doctors & otherwise – have to say about healthcare, too. Check it out on SoMeDocs.

I shared it in a populated physician FB group I was a part of that other day (which I’m happy top credit, should the admins be interested), & was immediately encouraged by another colleague’s reply. It seems that we’re trying to – very badly – come up with feasible solutions to fixing the system, from all ends.


“Don’t wait to get laid off and open a private practice already,” it read. “If you’re smart cut out the hospitals and the insurance companies and do direct care!”


It was Dr. Jared J. Wallen who added his two-cents, and in my opinion, it was worth much, much more. He permitted me to use his reply here, in an article titled The Downfall Of Medicine: Corporate Health Care And Insurance Game, which you’re welcome to read right here.

He was referring to the different ways in which physicians are beginning to take ownership of the medical care-giving process; taking back leadership of the relationships we value: the patient-physician bond. If you want to read a bit more about DPC, for example, and what it stands for, you can listen to Dr. Julie Gunther’s video lecture on the topic, the first in a public video series I hosted & produced, and which SoMeDocs distributes called the How-To Physician series:


Julie Gunther's lecture in the How-To Physician seriesOr take an alternative approach to practice building by reading some of the articles of retired practice-owner Dr. Sandra Weitz here (simply scroll down to her profile’s articles)


Skinning the “Healthcare Cat”

I personally feel that there are many ways to skin a cat, and that likewise in healthcare practice-building, there isn’t really a one-size-fits all solution.

We live in different areas, made of different needs and demographics.

We’re often governed by different local rules and are even surrounded by different competing options as we build. So it’s not quite so simple.

To add in another twist, hospital care is needed, too. Someone needs to run the hospitals and while corporate power is In charge, we can’t so easily call the shots there, even if we once did.


The Beginning

At least I see that we (physicians) are talking. Somewhat speaking up.

We’re starting to brainstorm, and that’s the right start.

And quite honestly, it may be the corporate structure of healthcare’s worst nightmare that we do.

Because we’re realizing why we’re so burnt, and that we may actually need to unify to reconfigure how it all works.

I know I struggled with the “How”, and was frustrated by not knowing where to find those who had solved various different parts. And because it took a lot more than just one connection to hear how things can be changed to make practice better, I decided to give my full-time to amplifying the voices of those who “do”; categorize healthcare experts’ individual work, so we don’t have to feel like we always need to follow a corporation’s advice.


Physician, Own Thyself!

We need to figure out the various angles to owning ourselves. And what we can currently do about it (given these new digital tools in our fingertips).

Not to mention what we’re worth (after the ridiculous amount of time we sacrifice to even get to this point).

I personally think a multi-pronged approach to this attack – skinning the healthcare cat” and taking things back down to its basics – is necessary, as any war general would tell you.

We also need better marketing and PR.

Every single one of us needs to start understanding the importance of entrepreneurial & marketing concepts. We need to utilize “the online”.

Only then will we start to make the significant impact we need to restore order – & actual effective & happy working relationships – in healthcare.

I personally think a multi-pronged approach to this attack - skinning the healthcare cat" and taking things back down to its basics - is necessary, as any war general would tell you. We also need better marketing and PR.

Dana Corriel, MD, digital consultant Tweet

The Multi-Pronged Approach to Skinning the Healthcare Cat

It begins with awareness. And speaking up. But we also need more. We need more doctors building up online.
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"Where it comes to parenting, no one has the right answers. Surprise: I DEFINITELY don't have them. So if you're here, know that I'm completely guessing as I go. I'm striving to be what I call a "good-ish" parent. And happy to share my discoveries along my ride."