I walked by some donuts the other day.
They were sitting there, nestled comfortably behind that glass that separates us from them, like inmates in their sugary prison cell. They seemed to be looking up at us, in an almost teasing kind of way; I may have even caught a wink through that chocolaty, creamy, glazed topping goodness, beckoning me in with a salivation-inducing pull.
It’s incredible just how much power they can exert, by simply laying there, looking good.
If I could somehow channel even a fraction of that silent energy – I thought, as I passed by them – into the healthcare of today, I would.
The following are just some of the thoughts that came over me, in the moments after my stroll past these beauties, in the one and only Grand Central Station of New York City.
These incredibly delicious looking #donuts winked up at me, the other day in #NYC, nestled comfortably behind glass that separated us, in an almost teasing kind of way. I thought to myself - what if we could make #healthcare that… Click To Tweet
My ‘What-If’ Healthcare Thoughts:
we could make healthcare enticing? As enticing as a glazed donut, winking up at us through a piece of acrylic glass?
we could generate excitement around healthy topics, and then spread them like wildfire, convincing the world to salivate over the maintenance of good health?
evidence based statements made the top of the news – igniting headlines, and staying there for weeks – just like celebrities do when they show up in a new pair of jeans?What if.. What if evidence based statements made the top of the #news - igniting headlines, & staying there for weeks - just like #celebrities do when they show up in a new pair of jeans? A #doctor can dream.. #somedocs Click To Tweet
real medical news made the cover of popular magazines, like PEOPLE, and they sold out from their stands, because everyone truly prioritized living a better life?
we got the young generation – the movers & shakers of tomorrow – to Instagram their healthy meals or tweet out vaccination successes?
we hashtag-ed the latest on the importance of alcohol abstinence & seat belt use, and actually got those issues to trend?
we could make emotions acceptable? And not fault each other for being real?
we made it perfectly ok to hold opinions, and respected one another enough to hold civil conversations about them?
we also made ‘being human’ acceptable, regardless of gender or race or color of skin?
we got as excited about healthcare as Andy Cohen gets when he interviews a celebrity crush?
Or as excited as his audience gets, at the last five minutes of a reality show (that’s when the ‘juicy’ part of it happens, after all).
his ‘Mazel of the Day’ went to the doctor who relentlessly fights vaccines online, or other pseudoscience-busting peeps?
Cohen’s ‘Drinking Game Alert’ was replaced by something CRAZY like ‘Measles Vaccination Alert’, and every time you’d hear a certain phrase, you’d contribute to actually wiping out the outbreak that’s prevalent all over the world?
we could collectively shed light on the things that aren’t working? What if we fixed the healthcare problems of today because we finally shed light on the real issues at hand?
Unfortunately, healthcare isn’t really a donut…
and the irony isn’t lost on me that I’m talking about healthcare and donuts, all in a single breath.
But that’s exactly it! We are so drawn -almost magnetically – to the things that are so bad for us.. what if we could somehow channel that magnetism and pull in people’s attention to the good?
.. Many of us today are doing just that.
We are not only asking these questions – the ‘what if’s of healthcare – but we’re mobilizing them into real-time, and finding ways to make these things happen. We are making our own enticing healthcare donuts with each of our creations.