Word to the wise, my physician friends who are looking to dive into the “choppy” social media waters:
You WILL be sought after. You ARE, after all, the expert.
And while that’s certainly a positive angle to tackle (with it comes plenty of opportunity), it can also be a double edged-sword.
As a doctor online, you WILL be sought after. You ARE, after all, the expert.
Here’s Why That WILL Happen:
When you make yourself more accessible, it comes with more offers. You will now need to sift through out what’s worth your time and what isn’t. Flip that around and consider the other side: companies are now easily linking up with physicians everywhere, at the tap of a finger, whereas in past, they had to jump through hoops.
With that comes more leveraging-power on the companies’ part.
Be cognizant of offers that come your way.
Be particularly leary of offers made over the virtual waves because things may not always seem as they appear.
Be particularly on the lookout for ‘equity for time’ type deals that companies who want to hire you for, as consultants. They may not always be as ‘rosy’ as depicted.
Remember: in the online, hype and “depictions” reign. And there just isn’t that much regulation going into what’s put ou. so do your due diligence.
These are especially crucial times to remind all of you out there that anyone and everyone can be courted and lured in by the promise of a lucrative sell.
Be particularly on the lookout for ‘equity for time’ type #deals that #companies who want to hire you for, as #consultants. They may not always be as 'rosy' as depicted. #medtwitter Click To Tweet
Heres the deal:
“Equity” means potential earnings. But it also means potential loss.
You can find yourself in situations where you’ve invested a whole lot of time and effort into consulting, or any other type of agreed-upon work, and have nothing to show for it at the end
Another observation to those of you dabbling in the online space:
If you are being blindly courted through social media, chances are that others are being courted too.
Wide nets are often cast where it comes to consultation work & companies will reel in what they get. Be leary of this as you trudge along your way. And especially when it sounds ‘incredible‘.
“You would be shocked to hear how many physicians are taken advantage of in the world of entrepreneurship. Let’s CHANGE that.”
Opportunities DEFINITELY exist. Just remember to CALCULATE YOUR WORTH when you consider them.